The Power of Purpose: How Purpose-Driven Companies are Changing the Game
The Power of Purpose: How Purpose-Driven Companies are Changing the Game In 2001, two American politicians by the names of Thomas Harkin and Eliot Engel, introduced the Harkin-Engel Protocol. This international agreement was signed by eight of the world’s largest chocolate brands, including Hershey’s and Nestle. The goal: to end child labour and slavery in the industry. In 2003, Dutch journalist Teun van de Keuken, decided to start an investigation to check the progress the chocolate industry had made with his television program “Keuringsdienst van Waarde”. It turned out that the situation in the 8 cocoa farms of Ghana and Ivory Coast remained dire- jeopardizing the lives of over 1.5 million child labourers and 30,000 modern slaves. The astounding findings had little effect on the confectionary giants, who seemed uninterested in making good on their promise. This was how Tony’s Chocolonely was born; the ‘lonely’ in the name signifying their lonely journey to make 100...